If you have to explain the difference between you and your competitors, you're not remarkable enough.

If you're serious about your business, get serious about your copy. It's one of the most important tools in your brand armoury.

Your visual identity is just one part of your brand. Neglect the rest and you've got a facade with nothing worthwhile behind.

Should businesses treat their branding like getting a tattoo?

Sometimes your small business can learn big lessons from the unlikeliest of sources, as I discovered on this family holiday...